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Let DW Motion Control Marketing, "Tell The World ... You Have The Best Motion Control Components!"

It has often been said, "Build a better mouse trap and the world will beat a path to your door."

Of course, selling mouse traps or any other product is not quite that simple.

A Cahners Publishing Co. CARR Report highlights what is important in selling mouse traps or any other product. This report reviewed the correlation of awareness to brand preference. The report stated in its conclusion, "The relationship between awareness and preference is strong. Instead of a one-to-one relationship between awareness and preference (often assumed), this research has shown that the relationship is more complicated.

  • First, a minimum threshold of awareness must be reached before a brand will begin to see a conversion to preference.
  • Second, as higher levels of awareness are reached, the conversion to preference comes more quickly.
  • Third, awareness (and therefore preference) will decay over time if awareness-building activities...are not conducted."

Two important questions are:

  1. "How will the world know about my mouse trap (motion control component)?"
  2. "How will the world know mine is a better mouse trap (motion control component)?"

The first answer that comes to mind is "Advertise!" You need to tell the world you make mouse traps (motion control components). And, how will the world know yours is better?

Advertising is expensive and it is necessary, but there are other way of creating awareness. DW Motion Control Marketing for over 27 years has been using one of the most cost effective means of promoting a product and creating awareness, the Product Release. Considered by most readers as "Editorial", a Product Release has a very important implied "third party" endorsement. Product Releases therefore have instant credibility. Someone else, the Editor of the magazine, is telling the world yours is the better mouse trap.

DW Motion Control Marketing recognizes that readers of technical business-to-business publications are primarily engineers. They are not reading the publications for ads. Yes, they take note of ads but they are primarily looking for product and technology news!

The good news is that Product Releases and Technical Articles have the lowest cost-per-lead ratios of any in-print promotion and are very effective in creating awareness.

One respected business-to-business publication states, "Only 1 Out Of 7 Is Accepted!" DW Motion Control Marketing (fromerly DWTCL) has almost 27 years of experience in creating Product Releases and Technical Articles that are accepted. Creating an increased awareness of ..., a preference for ..., and an increase in market share for its client companies.

The other way of creating an awareness and establishing yourself as the maker of "The Better Mouse Trap" (motion control component) is to be the recognized authority on mouse traps. This is done by publishing technical articles on mouse trap design and construction.

Take the first step in Increasing the awareness of your company. Contact us today for information on Technical Articles and Product Releases that are "Accepted!"

DW Motion Control Marketing
10107 W. Lilac Rd.
Escondido, CA 92026
Phone: 760-749-4184

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